Features
Inbloom: Bloet, vergankelijkheid en de Pop-up.
Article by Anja Overdiek, Lectorate Change Management. Click here to read.
Fashionable Interventions: The Pop-up Store as Differential Space
Article by Anja Overdiek, The Hague University of Applied Sciences. Click here to read.
Article on DYKASPECT, Nummer 2, 2016: "Studenten oogsten lof dankzij DYKA Den Haag". Click to here to read.
Jobs
THE FLYING DOTS
The Hague, The Netherlands
Branding, poster, logo design
Product and space design
SOLARPLAZA
Web and Graphic designer
December 2018 - December 2020
Rotterdam, The Netherlands
Visualizing raw data into graphs and infographics. Creating and updating layouts for original content
pieces (reports, articles, fact sheets) shared with global solar network.
Designing visuals, and web-banners for Solarplaza websites, social posts, emails and newsletters worldwide.
Handling the design preparations for the events. Preparing wide range of printed materials such as roll-up
banners, backdrops and event brochures, fliers, etc.
Besides my role, I was part of the Solarplaza Sustainability Committee where work was put towards making Solarplaza events zero waste and CO2 neutral.
Responsible for updating the content on the Spanish stream of the magazine. Platform used: Wordpress
In charge of translating articles from the English site (main website) to the Spanish site.
ZICO BEVERAGES LLC
Learning about logistics management of a warehouse, transportation and storage of their inventory.
Ensuring that the company ships and receives vital stock in time for replenishment on store shelves and events.
Set up of exhibition booth at events around the South Florida area.
DESIGN THAT MATTERS
Art director of “To Kiss or not to Kiss”
for Dutch Design Week 2017
The Hague, The Netherlands
February 2017 – November 2017
Managing with design team the production and development of Pop-up store.
Development of visual identity of the Pop-up.
Coordinating resources, establishing budgets and timeliness and delivering.
During the 10 days of exhibition 4000 visitors experienced the Pop-up.
WE SMELL THE RAIN
Main tasks involved product development, prototyping of packaging and product ideas.
Managing the Online store and maintaining current installations.
Crafting, packing and posting the most sold piece from the studio: The Kokedama
Styling and curating social media outlets.
LANGUAGE TEACHER
Preparation of a group of 3 people for Cambridge English exam (Levels B1-B2).
Efforts were mostly directed towards improving writing and conversational skills.
RABARBERGAARDEN
Design intern
Farm volunteer
May 2016 – July 2016
Hollose, Denmark
Execution of interviews, questionnaires, observational methods and co-creational session as research methods.
Development of Research article with results and design brief.
Full time work at the farm of research as farmer.
Main tasks included plowing fields, sowing seeds, weed management, watering and harvesting. As well as working with animals, operating farm machinery and 3dmapping of farm for better distribution and handling of the bed crops thought the years.
THE H/RETAIL INNOVATION LAB
Design and installment of Pop-up store for an immerse, experiential and interactive experience with flowers, sponsored by 12 plants and flowers growers from The Netherlands.
Ideation, design and development of the multiple interconnected igloo-like structures of the Pop-up.
Held accountable for the distribution of project responsibility to ensure completion of all tasks.
Reported to and worked closely with the student coordinator with the responsibility of providing updates on the project
status and budget.
The Pop-up store hosted more than 2,000 students, staff and neighborhood residents.
WORLD WILDLIFE FUND
Volunteer
February 2017 – May 2017
The Hague, The Netherlands
During my time with WWF I worked in a campaign for children of different schools of The Hague to measure their environmental footprint, with this creating awareness of which aspects of ones lives creates the more impact and giving away tips that can help reducing it.
AQUELARRE
Visual communication intern
January 2008 – March 2008
Guayaquil, Ecuador
Accountable of editing images and photos for client’s advertisement campaigns and brand establishment.
Booklet prototyping, bookbinding and assembling other forms of printed media.
Organization and management of files to ensure fast access and efficiency in use, and relocation for other purposes.
Exhibitions
Multicultural memento Culture Cult exhibition. Dutch Design Hotel Artemis, Amsterdam, October 2018-February 2019
Multicultural memento, at Inaugural lecture for the Innovation Networks Research Group, at The Hague University, May 2018
Multicultural memento, at Make a wish Nederland event, November 2017
Multicultural memento, at Dutch Design Week. Eindhoven, October 2017
Education
Course
Data VIsualization + D3 (2020)
SuperHi
Bachelor
Industrial Design Engineering (2014 – 2017)
de Haagse Hogeschool
The Hague, The Netherlands
Bachelor + Master
Environmental Science (2009 – 2014)
Universidad de Granada
Granada, Spain
Technical degree
Music, specialized in Piano (2002-2009)
Conservatory Sergei Rachmaninov
Guayaquil, Ecuador
Languages
Spanish Native
Italian Native
English C2
Portuguese B2
Dutch B1
Hello there, My name is Aliana and I just entered my third decade of life! I was born in Ecuador and lived there for 18 years, the next 6 years I moved around Europe until I settled in The Netherlands in 2014. Living in lots of different countries is bliss and a curse at the same time, since many people I like do not live in a biking radius, but also, it made me a very empathic human, especially related to different cultures and ways of thinking.
I have been working on projects surrounding design, sustainability, and emotions for over 5 years. I like experimenting with design and figuring out the best solution for a specific problem. I also really enjoy visualizing data in ways that are easier to digest, in any medium available, but especially graphic design, animations, and d3.
I am a weird mixture between being curious, and all-over creative whilst being extremely methodical, organized, and reflective. Say hello here.