• Features

    Inbloom: Bloet, vergankelijkheid en de Pop-up.

    Article by Anja Overdiek, Lectorate Change Management. Click here to read.

     

    Fashionable Interventions: The Pop-up Store as Differential Space

    Article by Anja Overdiek, The Hague University of Applied Sciences. Click here to read.

     

    Article on DYKASPECT, Nummer 2, 2016: "Studenten oogsten lof dankzij DYKA Den Haag". Click to here to read.

     

  • Jobs

    • THE FLYING DOTS

      Graphic, Product and plant design

      November 2017 – Present

      The Hague, The Netherlands

      Branding, poster, logo design

      Product and space design

       

    • SOLARPLAZA

      Web and Graphic designer

      December 2018 - December 2020

      Rotterdam, The Netherlands

      Visualizing raw data into graphs and infographics. Creating and updating layouts  for original content

      pieces (reports, articles, fact sheets) shared with global solar network.

      Designing visuals, and web-banners for Solarplaza websites, social posts, emails and newsletters worldwide.

      Handling the design preparations for the events. Preparing wide range of printed materials such as roll-up

      banners, backdrops and event brochures, fliers, etc.

      Besides my role, I was part of the Solarplaza Sustainability Committee where work was put towards making Solarplaza events zero waste and CO2 neutral.

    • LOW-TECH MAGAZINE

      Website manager

      February 2016 – Present

      Responsible for updating the content on the Spanish stream of the magazine. Platform used: Wordpress

      In charge of translating articles from the English site (main website) to the Spanish site.

       

    • ZICO BEVERAGES LLC

      Marketing volunteering

      Miami, USA

      February 2018 – March 2018

      Learning about logistics management of a warehouse, transportation and storage of their inventory.

      Ensuring that the company ships and receives vital stock in time for replenishment on store shelves and events.

      Set up of exhibition booth at events around the South Florida area.

    • DESIGN THAT MATTERS

      Art director of “To Kiss or not to Kiss”

      for Dutch Design Week 2017

      The Hague, The Netherlands

      February 2017 – November 2017

      Managing with design team the production and development of Pop-up store.

      Development of visual identity of the Pop-up.

      Coordinating resources, establishing budgets and timeliness and delivering.

      During the 10 days of exhibition 4000 visitors experienced the Pop-up.

    • WE SMELL THE RAIN

      Design intern

      October 2016 – February 2017

      Amsterdam, The Netherlands

      Main tasks involved product development, prototyping of packaging and product ideas.

      Managing the Online store and maintaining current installations.

      Crafting, packing and posting the most sold piece from the studio: The Kokedama

      Styling and curating social media outlets.

    • LANGUAGE TEACHER

      English

      November 2016 – January 2017

      Harlem, The Netherlands

      Preparation of a group of 3 people for Cambridge English exam (Levels B1-B2).

       Efforts were mostly directed towards improving writing and conversational skills.

    • RABARBERGAARDEN

      Design intern

      Farm volunteer

      May 2016 – July 2016

      Hollose, Denmark

      Execution of interviews, questionnaires, observational methods and co-creational session as research methods.

      Development of Research article with results and design brief.

      Full time work at the farm of research as farmer.

      Main tasks included plowing fields, sowing seeds, weed management, watering and harvesting. As well as working with animals, operating farm machinery and 3dmapping of farm for better distribution and handling of the bed crops thought the years.

       

    • THE H/RETAIL INNOVATION LAB

      Structural designer for “INBLOOM”

      February 2016 – April 2016

      The Hague, The Netherlands

      Design and installment of Pop-up store for an immerse, experiential and interactive experience with flowers, sponsored by 12 plants and flowers growers from The Netherlands.

      Ideation, design and development of the multiple interconnected igloo-like structures of the Pop-up.

      Held accountable for the distribution of project responsibility to ensure completion of all tasks.

      Reported to and worked closely with the student coordinator with the responsibility of providing updates on the project

      status and budget.

      The Pop-up store hosted more than 2,000 students, staff and neighborhood residents.

       

       

    • WORLD WILDLIFE FUND

      Volunteer

      February 2017 – May 2017

      The Hague, The Netherlands

      During my time with WWF I worked in a campaign for children of different schools of The Hague to measure their environmental footprint, with this creating awareness of which aspects of ones lives creates the more impact and giving away tips that can help reducing it.

      Take footprint test here.

       

       

    • AQUELARRE

      Visual communication intern

      January 2008 – March 2008

      Guayaquil, Ecuador

      Accountable of editing images and photos for client’s advertisement campaigns and brand establishment.

      Booklet prototyping, bookbinding and assembling other forms of printed media.

      Organization and management of files to ensure fast access and efficiency in use, and relocation for other purposes.

       

  • Exhibitions

    Multicultural memento Culture Cult exhibition. Dutch Design Hotel Artemis, Amsterdam, October 2018-February 2019

     

    Multicultural memento, at Inaugural lecture for the Innovation Networks Research Group, at The Hague University, May 2018

     

    Multicultural memento, at Make a wish Nederland event, November 2017

     

    Multicultural memento, at Dutch Design Week. Eindhoven, October 2017

  • Education

    Course

    Data VIsualization + D3 (2020)

    SuperHi

     

    Bachelor

    Industrial Design Engineering (2014 – 2017)

    de Haagse Hogeschool

    The Hague, The Netherlands

     

    Bachelor + Master

    Environmental Science (2009 – 2014)

    Universidad de Granada

    Granada, Spain

     

    Technical degree

    Music, specialized in Piano (2002-2009)

    Conservatory Sergei Rachmaninov

    Guayaquil, Ecuador

  • Languages

    Spanish Native

     

    Italian Native

     

    English C2

     

    Portuguese B2

     

    Dutch B1

     

Hello there, My name is Aliana and I just entered my third decade of life! I was born in Ecuador and lived there for 18 years, the next 6 years I moved around Europe until I settled in The Netherlands in 2014. Living in lots of different countries is bliss and a curse at the same time, since many people I like do not live in a biking radius, but also, it made me a very empathic human, especially related to different cultures and ways of thinking.

 

I have been working on projects surrounding design, sustainability, and emotions for over 5 years. I like experimenting with design and figuring out the best solution for a specific problem. I also really enjoy visualizing data in ways that are easier to digest, in any medium available, but especially graphic design, animations, and d3.

 

I am a weird mixture between being curious, and all-over creative whilst being extremely methodical, organized, and reflective. Say hello here.